CARI Collection is a new contemporary luxe brand born out of a desire for something a little more elevated for the motherhood years. Founded by Sue Carter, a former journalist and mother of two young children, her vision is to create a range of versatile bump and breastfeeding friendly styles in beautiful luxurious fabrics that will take you from bump to baby… and bump again. 

From Ireland, Sue spent over a decade working as a lifestyle and features journalist, first in The Irish Times and then for numerous publicationsin London. “My passion for fashion and style emerged young, I was happiest in my mother’s closet dressing up in her clothes and shoes. However, it was when I moved into Public Relations and begun specialising in personal branding that I saw first-hand how personal appearance impacts on confidence.

“I struggled with the style options when pregnant, mostly with the throw-away quality of the clothes, but it was nothing compared to how frustrated I felt when breastfeeding – I felt I looked ‘frumpy’ at the same time as I was trying to figure out the new mum thing. That was my starting point with CARI.

“Modern motherhood is an evolving chapter, rather than just designing for a maternity fit or breastfeeding access, I wanted to design for a new chapter in life that requires a unique approach to dressing and help solve the issue ‘how do I stay stylish?’.

CARI's signature style is contemporary easy-to-wear pieces, feminine shapes and luxury fabrics – a wardrobe that keeps you looking and feeling beautiful whatever stage you are at.

The name CARI, pronounced ‘carry’, is a celebration of how we carry our little ones with us forever on both a physical and emotional journey into motherhood, always evolving while also trying to hold on to who we are too.

CARI is a brand that celebrates a new generation of modern mothers who want to stay stylish through these bump, baby and toddler years. I hope there’s something in the collection that makes you feel dressed to take on the world.”

Sue, CARI founder xoxo